Websites + automation for local service businesses

Your business, finished right.

We build and redesign websites for local businesses — then add the booking, reviews, and automation that turn visitors into customers. Get your free mockup before you pay anything.

Your business is the foundation. We add the finishing topcoat.

Sample-first: we design a free homepage concept for your business. Love it? We build it. Don't? Keep the idea, no charge.

Also from Topcoat Digital — Topcoat Content, finished short clips for podcasters and YouTube educators.

How it works

No pushy sales calls. No 40-page proposals. Four steps, most of it async.

1

Free sample mockup

Tell us about your business. Within days you get a custom homepage concept — built for you, not a template demo.

2

You approve the direction

Like it? We finalize scope and pricing in a one-page agreement. 50% to start, 50% at launch. Two revision rounds included.

3

We build & launch

Most sites launch in 1–3 weeks. Mobile-first, fast, and set up so customers can call, book, or request a quote in one tap.

What the free mockup looks like

Every client gets a custom homepage concept before paying anything. Here are illustrative concepts showing the range — your business would get its own, designed around what you actually do. All names and businesses shown are fictional sample concepts.

sample concept
Brackleberry Bakehouse Menu Order Visit Order BOSNIAN BAKERY · CAFÉ Fresh burek, every morning. ★ 4.9 (122) · Open Tue–Sun · Pickup in 15 min Order pickup View menu TODAY'S MENU Burek $8 Ćevapi $12 Baklava $5 baked fresh daily · family recipes since 1998
Bakery & CaféWarm, centered hero with an editorial menu strip
sample concept
Axle & Ember Mobile Services Pricing Reviews Book MOBILE MECHANIC We come to you. Dealer-level service at your driveway. Upfront prices. Same-day slots. ✓ Upfront pricing ✓ Same-day service ✓ 12-month warranty Instant quote Pick a service: Brakes $129+ Diagnostics $89+ Oil change $59+ Book my slot ★ 4.5 (101) · 2,300+ jobs done (555) 014-2288
Auto RepairBold split layout with an instant-quote booking panel
sample concept
Lacquer & Lark Nail Studio Services Gallery Reviews Book NAIL STUDIO Nails worth showing off. Quiet luxury, zero rush. ★ 4.6 (174) Book appointment PRICE LIST Classic manicure $35 Spa pedicure $55 Acrylic full set $65
Nail SalonSoft, elegant design with an arch feature and price list
sample concept
Maya Bennett Listings About Reviews Call HAVENMARK REALTY Find your way home. Maya Bennett · ★ 5.0 (59) · 120+ homes sold LOCATION Your neighborhood PRICE Any – $800k BEDS 3+ Search Maple St · $485k 3 bd · 2 ba · Open Sat 12–2 New Birch Ln · $540k 3 bd · 2.5 ba · Open Sun 1–3 Open
RealtorSearch-first design with a filter bar and listing rows

Simple, honest pricing

Every project starts with a free mockup — a visual concept of your new site, so you see it before you commit. Buttons are for show in the mockup; everything works in your finished site.

Already have a website? Every tier is available as a redesign — we keep your content, domain, and Google presence.

Ready to start? A $250 deposit reserves your project slot and is applied in full toward your final total.

Keep it working for you — monthly add-ons

Care plan — $150–400/moUpdates, backups, security, small changes handled for you.
Online booking — $50–150/moCustomers book while you work. Setup $200–500.
Review engine — $100–250/moAutomatic review requests that grow your Google rating.
AI chat — $100–300/moAnswers common questions and captures leads 24/7.
Local SEO — $200–400/moShow up when neighbors search for what you do.
Content — $300–600/moYour expertise turned into posts that bring in business.

Why businesses pick Topcoat

We're built differently from typical web designers — on purpose.

See it before you buy it

Most designers ask for money before showing anything. We design your homepage concept free. If it doesn't excite you, walk away.

Built to bring customers

A pretty site that nobody finds is decoration. Every build includes local SEO basics, review capture, and one-tap contact.

No meetings required

The whole process runs async over email. You run your business; we handle the website. Total calls needed: zero.

Websites + automation

We're not just designers. Booking systems, review engines, AI chat — the behind-the-scenes work that turns a website into a growth engine.

Questions, answered

Straight answers, no fine print.

Do I own my website?

Yes — 100%. Domain, files, content. On final payment everything transfers to you. No hostage situations, ever.

How long does it take?

Landing pages: under a week. Redesigns: 1–2 weeks. New sites: 2–3 weeks. We move fast because the process is async — no waiting on meeting schedules.

What if I don't like the mockup?

Then we're done, and it cost you nothing. We'd rather find out on day one than after you've paid.

Do I need the monthly add-ons?

No. The website is yours and works without them. Add-ons are for businesses that want the site maintained, found, and actively bringing in customers on autopilot.

Who writes the words and takes the photos?

We draft the copy from what you tell us about your business (you approve everything). For photos, we start with your existing photos and professional stock where needed.

What does the free sample include — and how is the paid site different?

The free sample is a homepage concept: your look, your headlines, your sections — but the buttons are illustrative, not functional. It's the vision. The paid build is the complete, working website: every button wired up (contact forms, booking, click-to-call), finalized copy, your real photos, mobile optimization, SEO basics, and your domain connected.

Get your free mockup

Tell us about your business. We'll design a custom homepage concept — free, no strings. If you love it, we build it.

Prefer email? hello@topcoatdigital.com